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Analysis of Publishing Business Strategy Based on Library Data
Author(s): 
Pages: 72-74
Year: Issue:  2
Journal: PUBLISHING JOURNAL

Keyword:  Data drivenThe library industryPublishingBusiness strategy;
Abstract: This paper combined with the largest volume of business volume cumulative Shanghai Central Library book circulation data, personal data, annual readersreading data, real-time data as an example, discusses the fresh data derived from the mass of information can give the topic development, information push, all these provide important reference for promotion of reading, book marketing. At last, the paper also discusses the bottleneck of the publishing house which needs to break through the use of library data.
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