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da zhong qi che zhong guo xiao fei zhe shang bu qi cong da zhong qi che wei qi pai fang zao jia shi jian shuo qi
Author(s): 
Pages: 72-75
Year: Issue:  1
Journal: Practice in Foreign Economic Relations and Trade

Abstract: 自2015年9月18日大众柴油车尾气作假事件被美国加利福尼亚州空气资源委员会(Califor-nia Air Resources Board,CARB)正式曝光以来,大众处境可以说是内外“风雪交加”:内部上至德国总部到各国市场高管频频调动,全球市场销量和市场占有率均有不同程度的下滑,外部还将面临各国政府的“讨伐”。而大众汽车在中国汽车市场驰骋30几年,在消费者心中曾被誉为“神车”,但从今年开始尤其是最近的“排放门”事件后,其销量和占有率下降幅度尤为明显。这是其长久以来在华市场的种种“不地道”表现,让中国消费者“伤不起”的必然结果,同时也为激励我国自主汽车品牌的崛起提供了新的佐证。
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