Study on the Coping Strategies of the Negative Spillover Effect from Product Harm Crisis: the Moderating Role of Crisis Attribution
Author(s): CHENG Xia, College of Economics and Management, Sichuan Normal University
Pages: 99-105
Year: 2016 Issue: 1
Journal: Journal of Inner Mongolia Finance and Economics College
Keyword: product harm crisis; negative spillover; crisis attribution;
Abstract: When the product harm crisis gives devastating damage to the crisis enterprise,it also negatively effects the competitive enterprises due to spillover effects. Based on the empirical research method,the optimized strategies for different crisis attribution are explored for those competitive enterprises facing negative spillover effects. The research indicates that,if the product harm crisis is internal crisis,the best choice is silence strategy,and denial strategy should be avoided. On the other hand,if the product- harm crisis is external crisis,the best choice is segmentation strategy,and denial strategy should not be applied.
Pages: 99-105
Year: 2016 Issue: 1
Journal: Journal of Inner Mongolia Finance and Economics College
Keyword: product harm crisis; negative spillover; crisis attribution;
Abstract: When the product harm crisis gives devastating damage to the crisis enterprise,it also negatively effects the competitive enterprises due to spillover effects. Based on the empirical research method,the optimized strategies for different crisis attribution are explored for those competitive enterprises facing negative spillover effects. The research indicates that,if the product harm crisis is internal crisis,the best choice is silence strategy,and denial strategy should be avoided. On the other hand,if the product- harm crisis is external crisis,the best choice is segmentation strategy,and denial strategy should not be applied.
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