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qi ye yuan gong ke hu de jia zhi chuang zao
Author(s): 
Pages: 22-23
Year: Issue:  2
Journal: Human Resources

Abstract: 管理学大师德鲁克曾经说过,企业存在的目的就是创造客户.因此,企业只有两种基本功能:行销与创新,其他工作都是成本.传统战略规划强调企业战略要以客户价值和员工价值为原点,所谓原点就是基本方针、生存根基,也是企业发展的底线.企业创造员工价值,员工催生客户价值,客户再将价值作用于企业,循环往复.即使是在互联网大行其道的当下,客户价值和员工价值这两个基本点仍然没有改变.
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