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ru pin xing ye oto mo shi gou jian quan gong lue
Author(s): 
Pages: 4-21
Year: Issue:  6
Journal: Dairy News

Keyword:  线下OTO互联网营销客户终身价值网上零售渠道整合传统零售乳业集团实体店策略创新;
Abstract: <正>电子商务对中国市场格局的颠覆是毋庸置疑的,而时下,一贯在新技术方面低调的乳品行业的电商行动备受关注,触电是一种无可回避的战略选择。谁先迈步,步子多大,传统渠道如何跟进和升级是整个行业十分敏感的几个问题。中国电子商务发展至今经历三波浪潮。先期,以阿里巴巴为代表的B2B为主导的电子商务模式主要为中小制造业企业提供触网机会。随即,C2C、B2C、C2B等网上零售电子商务模式出现,为传统零售
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