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tou shi nai fen qi ye de shuang shi yi le ci bu pi he ying zhuo tou pi
Author(s): 
Pages: 25-28
Year: Issue:  6
Journal: Dairy News

Keyword:  冯小刚广告位光棍节推广方式候车厅乳制品市场雅士利渠道变革线下客户体验;
Abstract: <正>双十一终于成为回忆,而各种参与所谓"光棍节"打折的企业和各种网站的各种喧嚣的推广方式,给我们的印象却依然深刻:天猫携手冯小刚的群星水立方晚会;有京东的‘京’喜夜"大型竞歌晚会;还有层出不穷的文案大战。不可否认,双11的最后战果可以看成是电商行业一年的晴雨表,各大厂商焉有不卖力之理?在大街小巷,在候车厅飞机场,各种广告位,几乎都有双十一的身影。期间,无论是进口奶粉还是国产乳制品,都靠价格和大力度打折促销,来掀起销售高潮,引发消费者突发性的购买。而双
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