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Corporate Culture’s Impact on Corporate Citizenship Behavior:From the Perspective of Ordinary Staff
Pages: 28-32
Year: Issue:  4
Journal: Journal of Liming Vocational University

Keyword:  corporate culturecitizenship behaviorcustomer orientedcompetition oriented;
Abstract: Data were collected from the ordinary staff in services establishments with a questionnaire to study the corporate culture’s impact on corporate citizenship behavior. On the basis of literature review,a structural equation model of the impact was established and analyzed with SPSS and AMOS. The result showed that three dimensions of corporate culture have different degrees of impact on corporate citizenship behavior: Customer oriented culture has significant positive impact on corporate citizenship behavior; competition oriented culture has no significant effect on economic citizenship behavior but has significant negative impact on the other three dimensions; humanism oriented culture has a significant positive effect on corporate citizenship behavior. It is proposed that managers should pay attention to the cultivation and shaping of humanism oriented culture so that corporates can obtain better citizenship behavior.
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