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The Protection and Inheritance of Traditional Culture in Garze Tibetan Area under the View of Mass Communication
Pages: 55-62,79
Year: Issue:  5
Journal: Journal of Kangding Nationality Teachers College

Keyword:  mass communicationGarze Tibetan Autonomous Prefecturetraditional ethnic culturein-heritance;
Abstract: Mass media as one of the most important human communication forms can be flexible in in-heriting the history and culture.At present, China's media industry has made great achievements, and has entered the stage of the development of strong competition and scale.So based on the perspective of mass communication this article analyzes the difficulties and challenges faced by minority areas, Garze Ti-betan Autonomous Prefecture in particular, also the characteristics and roles of mass media during the culture inheritance and protection in minority areas;and then puts forward some countermeasures to these challenges so as to promote the sustainable development of the traditional culture, and to protect the folk arts and customs of Garze Tibetan Autonomous Prefecture.
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