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Consideration of Strategic Management for Electric Power Utilities
Author(s): 
Pages: 1-4
Year: Issue:  3
Journal: HUNAN ELECTRIC POWER

Keyword:  价值思维定位市场营销组织架构战略管理;
Abstract: 当前正值电力体制改革,这既是机遇也是挑战.在新的历史形势下,供电企业如何从计划经济时期的垄断专营思维转变为与市场经济环境相适应的市场营销行为,是不得不面对且必须正确对待的一种挑战.如何利用各种科学的管理和营销手段,将挑战变成机遇,在将社会责任感注入我们使命的前提下,正确处理好短期利益与长远效益的关系,努力实现供电企业的企业价值,才是真正的战略目标.
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