The server is under maintenance between 08:00 to 12:00 (GMT+08:00), and please visit later.
We apologize for any inconvenience caused
Login  | Sign Up  |  Oriprobe Inc. Feed
China/Asia On Demand
Journal Articles
Laws/Policies/Regulations
Companies/Products
Bookmark and Share
shi lun chu ban pin pai ji qi guan li
Author(s): 
Pages: 32-34
Year: Issue:  3
Journal: THE JOURNAL OF THE LIBRARY SCIENCE IN JIANGXI

Keyword:  出版社出版品牌经营管理;
Abstract: 中国加入WTO,外国出版机构加盟我国出版业,使本来就强手如林的该行业更加机遇与挑战并存,培育自己的品牌并将其做优、做精、做强,无疑是保持核心竞争力的战略之一.探讨了出版品牌的含义、价值及其管理.
Related Articles
No related articles found