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ip, ji duo huan xi ji duo chou
Author(s): 
Pages: 104-106
Year: Issue:  10
Journal: Economic Monthly

Abstract: 还记得那个眼神由纯真变为狠辣的宫廷霸主甄嬛吗?还记得那个多次玩“壁咚”的律师何以琛吗?还记得那个妖孽万千的魔宫圣君杀阡陌吗?《甄嬛传》、 《何以笙箫默》、 《花千骨》等系列现象级大剧的轮番亮相荧屏,不仅给观众带来了一场场视觉盛宴,也催生了影视剧行业的新秀——“IP”.那么IP到底是什么?它是如何炼成的?产生了哪些影响?
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