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Modeling Acceptance of Electric Vehicle Sharing based on Theory of Planned Behavior
Pages: 25-31
Year: Issue:  4
Journal: Road Traffic & Safety

Keyword:  theory of planned behaviorelectric vehicleacceptance of sharingstructural equation model;
Abstract: Carsharing is a new way to promote electric vehicles( EVs) due to its convenience and economy. The Structural Equation Modeling of the acceptance of EV-Sharing is established based on the combination of the theory of planned behavior and current society environment. The model parameters are acquired by the analysis of Peking-resident samples through SPSS and AMOS. The significant positive effects of subject norm and perceived behavior control on EV-sharing acceptance are demonstrated. The significant positive effects of policy promotion on attitude and subject norm are also indicated. Finally,strategies to promote EV-sharing are proposed based on the SEM model and characters of EV-sharing behavior.
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