Condition and Countermeasure Research on Cultural Brand Construction of Wuxi Embroidery in the Micro Age
Author(s): DING Xiang-qing, Wuxi Machinery and Electron Higher Professional and Technical School
Pages: 114-115
Year: 2015 Issue: 8
Journal: Journal of Mudanjiang College of Education
Keyword: Micro Age; Wuxi Embroidery; Subtle Embroidery; Cultural Brand;
Abstract: Wuxi is a beautiful ancient city south of Yangtze River with the unique humid climate which promotes the development of silk.Its inspired Wu culture creates exquisite emotion of Wuxi embroidery.Wuxi belongs to Wu in ancient times.Wuxi embroidery already has a history of more than2000 years according to the relevant literature of Wu embroidery,which has a rich cultural heritage.But affected by the mode of transmission and other factors,Wuxi embroidery did not get much support from the public.Faced with multiple difficulties,the use of the Internet micro platform is especially important to the promotion of Wuxi embroidery techniques,the propagation of Wu culture and trade online.
Pages: 114-115
Year: 2015 Issue: 8
Journal: Journal of Mudanjiang College of Education
Keyword: Micro Age; Wuxi Embroidery; Subtle Embroidery; Cultural Brand;
Abstract: Wuxi is a beautiful ancient city south of Yangtze River with the unique humid climate which promotes the development of silk.Its inspired Wu culture creates exquisite emotion of Wuxi embroidery.Wuxi belongs to Wu in ancient times.Wuxi embroidery already has a history of more than2000 years according to the relevant literature of Wu embroidery,which has a rich cultural heritage.But affected by the mode of transmission and other factors,Wuxi embroidery did not get much support from the public.Faced with multiple difficulties,the use of the Internet micro platform is especially important to the promotion of Wuxi embroidery techniques,the propagation of Wu culture and trade online.
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