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On Application of Motivation Theory to Consumer-oriented Sales Promotion
Author(s): 
Pages: 26-31
Year: Issue:  3
Journal: JOURNAL OF SHANGHAI UNIVERSITY OF FINANCE AND ECONOMICS

Keyword:  激励消费者中间商销售促进;
Abstract: 促销是一柄双刃剑,对企业有利亦有弊.企业如何在促销中趋利避害?本文围绕这个问题,探讨了管理学的激励理论在销售促进活动中的应用.作者主要从销售促进的目标、原则、对象和工具的选择等方面,对销售促进活动提出了新的观点和思路,并就促销活动中应注意的若干问题提出了看法.
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