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cong mu de lun jiao du tan zhong ying guang gao fan yi
Author(s): 
Pages: 67-70
Year: Issue:  11
Journal: Journal of Shaoxing University

Keyword:  广告翻译文化差异目的论归化策略;
Abstract: 鉴于广告的定义、功能及语言特征,从词汇、结构及文化三个方面指出中英广告存在的巨大差异。译者应该以目的语文化为中心,站在目标消费者的立场上,通过转译、套译、创译等方式灵活处理广告翻译中的文化现象。以目的语文化为导向的原则是翻译广告的首要原则及策略。
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