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Broadcasting Realm
Pages: 13
Year: Issue:  6
Journal: The Video-Audio Circle

Keyword:  广告招商受众市场顶层设计社会议题品牌广告报道对象中国广告媒介研究社会经济过程传播行业;
Abstract: <正>广告导报@广告导报V:【2015电视台、视频网站招商谋略及重点资源节目排播】从今年广告招商会披露的资源看,无论是传统媒体还是新媒体,在内容上,提升顶层设计,IP化,倾向年轻受众市场,聚焦社会议题,注重价值观表达;在平台上,加固底层设计,从技术、业务、渠道和商业模式上进行融媒体布局和探索。
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