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dian shi mei ti de kong xin hua wei ji yu xin sheng tai gou jian
Author(s): 
Pages: 25-27
Year: Issue:  2
Journal: The Video-Audio Circle

Keyword:  电视媒体空心化主流媒体传媒生态;
Abstract: 中国电视媒体作为主流媒体的社会担当不能减弱,还应增强在新媒体环境下继续扮演主流媒体角色的能力。本文认为,电视媒体面临的最大危机来源于越来越严重的自我空心化,阐述了电视自我空心化的三种主要表现,并从电视媒体的平台化生存和价值实现的丰满度两个方面探讨传媒生态重构。
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