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zhu liu mei ti gong xin li de tiao zhan yu zhong gou
Pages: 45-48
Year: Issue:  2
Journal: The Video-Audio Circle

Keyword:  主流媒体自媒体公信力融合;
Abstract: 由于主客观环境的变化,主流媒体的公信力优势逐渐流失,与之形成鲜明对比的是,自媒体凭借巨量受众基础,信任度稳步提升。本文阐述了传统主流媒体面临公信力挑战以及自媒体的受众信任度提升的现实,分析主流媒体公信力重塑的路径。
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