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xin wen jie mu zhu chi ren shi he pai she de gong yi guang gao lei xing
Author(s): 
Pages: 121-122
Year: Issue:  2
Journal: The Video-Audio Circle

Keyword:  新闻节目主持人新闻主持人广告类型主流价值观公共道德体育类滚动播出城市频道新闻主播电视新闻;
Abstract: <正>近年来,我国电视公益广告在宣传主旋律,凸显主流价值观,提高全民族文化素养,培养社会公共道德,引领社会风尚等方面起了重要作用。如何让公益广告更具有影响力?可以让具有较高号召力的公众人物参与。新闻节目主持人是电视台重要的代言人,受众通过他们了解新闻内容。及时、真实、客观、权威,是新闻节目主持人的特点。与其他节目主持人以及演艺、体育类名人有所不同,新闻主持人在拍摄公益广告时,应量体裁衣,找到与自己
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