Fight Cluband The Great Gatsbyunder theConsumer Culture Context
Author(s): XIAO Hong-bo
Pages: 86-89
Year: 2015 Issue: 2
Journal: Journal of Dalian University
Keyword: consumer culture; The Great Gatsby; Fight Club;
Abstract: The Great Gatsbyand Fight Club,considered to be F.S.Fitzgerald?s and Chuck Palahniuk?s magnum opus, were created and published in the Jazz Age and the Postindustrial era of America respectively. The 20th century witnessed America? transformation from a production society to a consumer society, and since then it entered an era of unprecedented prosperity. Modern consumer culture places consumption at the heart of human life, and the traditional values and aesthetics have been savagely attacked, as a result, human beings are not alienated by specific materials but also by the signs when they are besieged in strong nets of materials. Under the pressure of consumerism, people become increasingly impetuous and numb. Drawing upon Baudrillard? theory of semiotics economics, the paper locatesFight Club andThe Great Gatsby in the historical context in attempt to explore the spiritual crisis of contemporary people , and thus expresses the writers? contemplation and profound concern upon human nature.
Pages: 86-89
Year: 2015 Issue: 2
Journal: Journal of Dalian University
Keyword: consumer culture; The Great Gatsby; Fight Club;
Abstract: The Great Gatsbyand Fight Club,considered to be F.S.Fitzgerald?s and Chuck Palahniuk?s magnum opus, were created and published in the Jazz Age and the Postindustrial era of America respectively. The 20th century witnessed America? transformation from a production society to a consumer society, and since then it entered an era of unprecedented prosperity. Modern consumer culture places consumption at the heart of human life, and the traditional values and aesthetics have been savagely attacked, as a result, human beings are not alienated by specific materials but also by the signs when they are besieged in strong nets of materials. Under the pressure of consumerism, people become increasingly impetuous and numb. Drawing upon Baudrillard? theory of semiotics economics, the paper locatesFight Club andThe Great Gatsby in the historical context in attempt to explore the spiritual crisis of contemporary people , and thus expresses the writers? contemplation and profound concern upon human nature.
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