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Exploration of “Fashion Brand Planning” Teaching Practice Based on 90’s Designer Groups Study
Pages: 118-124
Year: Issue:  1
Journal: Decoration

Keyword:  Brand Planning Curricular90’s DesignersIndependent Designer BrandBrand IncubationCurricular Reformation;
Abstract: Independent designer brands, created by 80 s and 90 s designer groups, are increasingly significant in the fashion industry. Such brands illustrate individual expression and creative ideas, and its development reflects the consuming needs changes of fashion industry. Fashion brand planning course is the main curricular in many fashion colleges. Take an example of BIFT, students are asked to finish a virtual brand planning project and development of a certain season’s product. One of the content of such curricular to be discussed is how to make the potential brand planning project expand and reliable in commercial chain. This paper explored how to close to the needs of industry and discussed the possibility of 90’s designer brand incubation through investigation of 90’s designer groups characteristics, design mode and brand nature.
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