Author(s):Zhou Xiaoyan Pages:36-37 Year:2015
Issue:12 Journal:Beijing Review Keyword:secret; cosmetics; beauty; quickly; commerce; customer; occasion; communicate; scene; founder; Abstract:<正>Global marketers pool their knowledge in China’s unique and ever-changing digital sceneOver the past three to four years,American cosmetics brand Estée Lauder has quickly ascended to the position of a top beauty brand in the world,and the company’s secret lies in its wise investment in the world’s