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China/Asia On Demand
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Catching the China Wave
Author(s): 
Pages: 36-37
Year: Issue:  12
Journal: Beijing Review

Keyword:  secretcosmeticsbeautyquicklycommercecustomeroccasioncommunicatescenefounder;
Abstract: <正>Global marketers pool their knowledge in China’s unique and ever-changing digital sceneOver the past three to four years,American cosmetics brand Estée Lauder has quickly ascended to the position of a top beauty brand in the world,and the company’s secret lies in its wise investment in the world’s
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