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On the Operation of University Presses' Wechat Public Account
Author(s): 
Pages: 72-76
Year: Issue:  1
Journal: PUBLISHING JOURNAL

Keyword:  大学出版社微信传播;
Abstract: 随着微信用户数量的激增,不少大学出版社先后开通官方微信,作为文化传播、教育服务、品牌推广与图书营销的新平台.本文对此进行调查与评析,并探讨将微信的优势和大学出版社的特点相结合,推动大学出版社在数字化时代改革与发展的策略.
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