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The Commercial Wisdom in Adversity-Research on the Production Strategies of Yihua Film Company
Author(s): 
Pages: 62-67,73
Year: Issue:  1
Journal: Oriental Forum

Keyword:  Yihua Film Companyproduction strategycommercial wisdom;
Abstract: Yihua Film Company suffered a series of setbacks because of its connection with various polities in war times during its ten years' development. But it has conquered multifarious dififculties and overcome obstacles with resort to various production strategies in the adverse conditions. Moreover, it has achieved satisfactory results by competing with other big iflm companies. Its film productions have presented obviously characteristics of different periods, and shown unique commercial wisdom of the early Chinese iflm companies.
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