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Conceptualization and Research Prospect on Sustainable Business Model
Pages: 39-48
Year: Issue:  2
Journal: World Trade Organization Focus

Keyword:  business modelsustainability motivesSMB;
Abstract: Increasing pressure on sustainability urgently requires fi rms should put efforts into exploring how to make business models sustainable. So, sustainable business model(SMB) research rises at the right moment. Based on the existing international theoretical researches, this paper preliminarily reveals the motives to making business models sustainable, and focuses on summarizing the phased results of sustainable business model research, as well as proposing the prospect of it, which are intended to contribute to the development of researches and practices and typically provide reference for domestic relative researches.
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