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dui shou xian hu lian wang xiao shou de si kao yu yan jiu
Author(s): 
Pages: 69-74+98
Year: Issue:  1
Journal: Financial Perspective Journal

Keyword:  寿险网销渠道创新传统营销保险消费者;
Abstract: 保险是现代经济的重要产业和风险管理的基本手段。当前,网销正日趋成为营销的主要渠道,而保险网销尤其是寿险网销的发展却面临重重障碍。本文总结了新时期寿险网销的趋势,分析了寿险网络销售的主要制约因素,对寿险企业发展网络销售提出合理化建议。
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