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wo guo ding dan shi gao xin ji shu qi ye de zhan lue xuan ze
Pages: 35-38
Year: Issue:  12
Journal: Enterprise Economy

Keyword:  build-to-orderhi-tech enterpriseenterprise strategy;
Abstract: The hi- tech enterprises in China are special with respect to both business operation and capital flow, including the advantage in profit stability and the disadvantage in potential risks. The risks in such enterprises derive from both the unicity in business operation mode and the lack of funds management flexibility. The choice and transformation of their strategies are difficult, compared with those of normal enterprises. This paper researches the strategies of build- to- order production model in hi- tech enterprises, assesses their external and internal advantages and disadvantages with SWOT, and weighs their opportunities and risks. Therefore, this paper presents the market segment strategy and integration strategy, and provides optimization suggestions on the selections of financing and investment.
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