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ying xiang nan chang shi shi nei jian shen ren qun xiao fei jue ce de yin su yu dui ce
Author(s): 
Pages: 98-101
Year: Issue:  12
Journal: Enterprise Economy

Keyword:  indoor fitnessconsumption decisionfactorsolution;
Abstract: This article adopts some methods such as literature data, questionnaire survey and logical analysis to make a comprehensive analysis on the main factors of consumption decision of indoor fitness persons on the basis of studying the consumption situation of indoor fitness persons in Nanchang, and uses R- type factor analysis to study the main factors, determine five main factors affecting the consumption behaviors of indoor fitness persons in Nanchang, and analyze these factors from the consumer psychology. Based on the marketing situation of indoor fitness rooms, it offers some solutions from consumer behavior perspective as to promote the healthy and ordered development of indoor fitness in Nanchang city.
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