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sou suo yin qing chuan bo dui zhong guo zhi jian xing ye wang zhan fu wu xiao neng de ying xiang fen xi
Author(s): 
Pages: 96-103
Year: Issue:  11
Journal: E-Government

Keyword:  电子政务政府网站质检行业政务服务搜索引擎网站管理;
Abstract: 在总结质检行业网站传播规律的基础上,以质检总局网站为例,分析质检行业网站的用户需求特征和访问特点,指出质检行业网站要在"搜索为王"的时代背景下,转变理念,创新网站信息传播模式,以提高搜索引擎可见性为手段,提高质检行业信息的互联网传播效果。同时,在借鉴西方国家政府网站创新传播方式成功经验的基础上,提出推进中国质检行业网站服务效能的若干建议。
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