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yi dong zhi fu yong hu jie shou du ji shou ji yin xing chuang xin yu fa zhan
Pages: 71-82
Year: Issue:  10
Journal: Financial Perspective Journal

Keyword:  用户接受度移动支付因子分析法;
Abstract: 本文从移动支付的基本理论出发,描述了移动支付的竞争现状。利用苏州市问卷调查数据对移动支付用户接受度与使用行为进行因子分析,构建移动支付影响因素模型,并在此基础上提出手机银行创新与发展的对策和建议。
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