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gao zhi yuan xiao shi chang ying xiao zhuan ye xiao nei shi jian jiao xue tan tao
Author(s): 
Pages: 156-157,158
Year: Issue:  36
Journal: Education and Vocation

Keyword:  市场营销实践教学高等职业教育;
Abstract: 我国高职院校教学实践的最终目标,是为社会培养所需要的应用型人才,而实践性教学则是培养应用型人才的关键。市场营销是一门实践性很强的学科,文章以河北外国语职业学院所设的市场营销专业为例,对我国高职院校该专业如何选择最优化的实践教学模式进行探讨,并就该专业最优实践教学模式的实现途径和实现办法展开探索。
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