Research on Micro-channel Marketing in Real Estate Projects
Author(s): DU Pulong, HAO Shengyue, REN Xu, College of Economics and Management, Beijing Jiao Tong University
Pages: 78-81
Year: 2014 Issue: 12
Journal: Construction Economy
Keyword: real estate; micro-channel marketing; applicability;
Abstract: As the internet interaction platform,micro-channel is indispensable to real estate marketing. Firstly,this paper introduces the connotation of the micro-channel and micro-channel public platform. Then by analyzing the features of micro-channel,such as high attention,timeliness,reach high and precise positioning,this article describes the applicability of micro-channel marketing in the real estate business and its operating mode. Besides,considering the status of real estate micro-channel marketing in china,the suggestions for improvement are discussed also.
Pages: 78-81
Year: 2014 Issue: 12
Journal: Construction Economy
Keyword: real estate; micro-channel marketing; applicability;
Abstract: As the internet interaction platform,micro-channel is indispensable to real estate marketing. Firstly,this paper introduces the connotation of the micro-channel and micro-channel public platform. Then by analyzing the features of micro-channel,such as high attention,timeliness,reach high and precise positioning,this article describes the applicability of micro-channel marketing in the real estate business and its operating mode. Besides,considering the status of real estate micro-channel marketing in china,the suggestions for improvement are discussed also.
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