A Comparative Study between General Audience and Professional Audience on the Experience Depth of Creative Park Exhibitions
Author(s): Ling Qian, Kang Jinghua, Zheng Miaohua
Pages: 68-75
Year: 2014 Issue: 11
Journal: Journal Beijing International Studies University
Keyword: creative park; exhibition; the depth of experience; general audience; professional audience;
Abstract: Nowadays, watching exhibitions in creative parks as a new leisure activity is popular among young tourists, especially university students.From the perspective of tourism experience, tourists’ depth of experience for exhibitions has direct inlfuence on the quality and effect of their experience in creative parks and inlfuences their satisfaction, behavior and intention of the exhibitions. This paper used the questionnaire survey method and interviewing method to conduct the investigation on Guangzhou university students who have already visited exhibitions. By using time dimension and activity perspective these two means, this paper made a comparative research for general audience (non-art major students)and professional audience(art major students)’s depth of experience of watching exhibitions on creative parks. It found that there were some differences between general audience and professional audience in the motivation and preparation before the exhibitions, attention, degree of understanding on the exhibitions, state and preference of activities and recall after the exhibitions. Therefore, curators may carry out pertinence and differentiation market positioning, product design and market promotion according to different types of audience’s motivations and features of audience’sexperience.
Pages: 68-75
Year: 2014 Issue: 11
Journal: Journal Beijing International Studies University
Keyword: creative park; exhibition; the depth of experience; general audience; professional audience;
Abstract: Nowadays, watching exhibitions in creative parks as a new leisure activity is popular among young tourists, especially university students.From the perspective of tourism experience, tourists’ depth of experience for exhibitions has direct inlfuence on the quality and effect of their experience in creative parks and inlfuences their satisfaction, behavior and intention of the exhibitions. This paper used the questionnaire survey method and interviewing method to conduct the investigation on Guangzhou university students who have already visited exhibitions. By using time dimension and activity perspective these two means, this paper made a comparative research for general audience (non-art major students)and professional audience(art major students)’s depth of experience of watching exhibitions on creative parks. It found that there were some differences between general audience and professional audience in the motivation and preparation before the exhibitions, attention, degree of understanding on the exhibitions, state and preference of activities and recall after the exhibitions. Therefore, curators may carry out pertinence and differentiation market positioning, product design and market promotion according to different types of audience’s motivations and features of audience’sexperience.
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