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Exploration of the Domestic Original Animation Brand Development Mode
Pages: 89-91
Year: Issue:  17
Journal: Journal of Weinan Teachers College

Keyword:  国产原创动漫品牌化发展模式;
Abstract: 国内原创动漫品牌化发展模式还处于探索阶段,在原创动漫尚处于起步阶段的状态下,如何实现增强文化竞争力和找到成功商业模式显得格外重要.从企业品牌和产品定位等方面开拓新模式,为尚处于创业阶段的国产原创动漫品牌寻找一条高效率、良性化的发展道路,将是原创动漫发展的关键所在.
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