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A Theoretical Analysis on Public Opinion Guidance the Fundamental Basis Relevant Concepts and System Characteristics
Pages: 84-91
Year: Issue:  5
Journal: Journal of Sichuan University(Social Science Edition)

Keyword:  the guidance of public opinionthe fundamental basisdynamic balance;
Abstract: As a unique concept the guidance of public opinion has been the key part of China's public opinion and needs to have its own paradigm and systematic theories.This paper demonstrates the rationality and legitimacy of the public opinion guidance from two aspects the affirming or doubting on the ontology of public opinion and the difference on the values of the media system so as to find out the fundamental basis on which to maintain the benign operation of public opinion under the collectivism values.Combined with the two angles of media communication and the social management the guidance of public opinion is defined the dissertation puts forward the dynamic balanced paradigm of the guidance of public opinion annotates the application of the open system theory in the field of public communication and realizes the unification of social freedom and order in the new time background.
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