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On Minority Areas Festivals’Promoting Local City Marketing:A Case Study of Mengla Ethnic Customs and Cultural Festival
Pages: 9-11
Year: Issue:  4
Journal: Journal of Liuzhou Teachers College

Keyword:  minority areascity marketingfestival activities;
Abstract: Based on the city marketing theory and examples in the unique festivals of Mengla city Xishuangbanna state,Yunnan province,this paper holds the view that attention should be given to integration of national resources and the sustainable development of marketing in the city marketing process based on the minority areas’festivals for promoting economic and social development.
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