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cun kuan ying xiao chu zhi zhao
Author(s): 
Pages: 97-98
Year: Issue:  15
Journal: Rural Credit Cooperative of China

Keyword:  营销对象差异化营销智能分析中间业务专家系统营销方案商业智能技术智能平台营销目标信息技术;
Abstract: <正>当前,信息技术飞速发展,存款营销如能灵活运用科技智能手段,善出"智"招,便能够在激烈的存款营销中出奇制胜。营销对象要"智"选。营销目标挑选可充分利用商业智能技术和大数据分析技术,从客户年龄、身份、存贷款、中间业务等各方面综合考量,深层次分析和筛选,从而发现最有价值客户、潜在客户和营销成功率高的用户,为科学制定差异化营销方案提供依据。营销方案要"智"定。客户不同,营销策略必不同。银行应通过智能平台、专家系统等智能分析手段,
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