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Bear Wisdom and Follow the Trend:Brand Markering of The Stories
Author(s): 
Pages: 27-30
Year: Issue:  4
Journal: Journal of Suzhou College of Education

Keyword:  T he Storiesbrand marketingconsumptive modecultural commoditymarket operation;
Abstract: The Stories as one of the traditional journals with a fairly long history in China, is still full of vitality in the digital age af ter half a century since its birth in 1960s. This is closely related to its successf ul brand marketing.
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