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shang ye yin xing can yu dian zi shang wu de ce lue xuan ze yan jiu
Author(s): 
Pages: 35-41
Year: Issue:  6
Journal: Financial Perspective Journal

Keyword:  商业银行电子商务策略选择;
Abstract: 电子商务是在信息技术、互联网技术、物流技术等科技创新的大背景下发展起来的,正在改变着传统经营模式和生产组织形态,影响着产业结构调整和资源配置。本文认为,商业银行参与电子商务势在必行,在此基础上进行SWOT分析,提出商业银行参与电子商务的策略和途径。
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