Author(s): LI Shengqing
Pages: 97-101
Year: 2014 Issue:  4
Journal: Journal of Central South University(Social Science)
Keyword:  New media art; publicity; basic life; subject image; artistic politics;
Abstract: New media art is a public social event existing as media aesthetics. As a public expression and new culture paradigm, it has multi-dimensional public intention relationships with real life. Specifically, its public significance embodies the following three aspects:media transformation of social basic life, media identity constructing of subject image, media meaning of artistic politics. Totally, new media art establishes a newly organized system and meaning order for contemporary social life and art practice.