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The Performance Characteristics and Enlightenments of Zhuyeqing Serial Tea Advertisements
Author(s): 
Pages: 40-43
Year: Issue:  3
Journal: Journal of Jiangsu Teachers University of Technology

Keyword:  Zhuyeqing teaChinese tea advertisementsads performancecharacteristics;
Abstract: There are a large number of Chinese tea advertisements but few can leave deep impression in consumers′minds.The serial tea advertisements for Zhuyeqing just broke through such an awkward predica-ment.The ads combine the Chinese classical aesthetics with the modern communication technologies together, and endow the Zhuyeqing tea with humanity and thoughts.Successfully,the tea brand named Zhuyeqing is kept in consumers′minds.
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