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Issue:
Consumption of Infant Formula Milk Powder in Hohhot
Author(s):
Tong Chengyuan
,
Qian Guixia
Pages:
70
-
74
Year:
2014
Issue:
4
Journal:
Agricultural Outlook
Keyword:
国产奶粉
;
进口奶粉
;
婴幼儿配方奶粉
;
消费
;
质量
;
Abstract:
呼和浩特市作为中国“乳都”,因人口基数较大,对婴幼儿配方奶粉的需求较高,但存在进口婴幼儿配方奶粉消费需求远高于国产婴幼儿配方奶粉的现象.通过对呼和浩特地区婴幼儿配方奶粉市场的调查,分析其国产婴幼儿配方奶粉和进口婴幼儿配方奶粉的消费者特征和消费现状,提出提高国产婴幼儿配方奶粉市场占有率的相关建议.
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