The server is under maintenance between 08:00 to 12:00 (GMT+08:00), and please visit later.
We apologize for any inconvenience caused
Login  | Sign Up  |  Oriprobe Inc. Feed
China/Asia On Demand
Journal Articles
Laws/Policies/Regulations
Companies/Products
Bookmark and Share
mei jie rong he bei jing xia ying shi guang gao de kua mei ti sheng chan
Author(s): 
Pages: 268-268
Year: Issue:  5
Journal: Art Science and Technology

Keyword:  媒介融合影视广告跨媒体生产;
Abstract: 以电视广告为主流的影视广告行业在近年来各种新媒体的冲击下,其黄金时代就快要过去。“限娱令”以及新媒体的加速成长,传统影视广告迫切需要新的广告形态、新的媒介终端来拓展其生产和应用领域,影视广告的跨媒体生产可以拓展新的内容形式、新的传播途径和新的用户人群,为影视广告行业带来新一轮的发展。
Related Articles
No related articles found