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JOY CITY: LANDMARK OF ENTERTAINMENT INDUSTRY
Author(s): 
Pages: 47-49
Year: Issue:  3
Journal: World Market Journal

Abstract: “我们约会吧!” “传说摩天轮的每个盒子里都装满了幸福,当我们仰望摩天轮的时候,就是在仰望幸福!”大悦城(上海)有限责任公司总经理魏学问在我们眼前展开这样一幅画面:年轻的恋人登上摩天轮,等待它缓缓升高,当到达最顶端,俯视着璀璨的苏河湾,一场浪漫的求婚上演,这最幸福的一瞬将永远珍藏在他们的记忆中,大悦城的摩天轮也将作为一种象征永远印刻在他们的记忆中. “不仅要突出地标感,更要通过情感和心理的打造确定大悦城更为细分的定位.”在魏学问心目中,如此诠释上海大悦城的未来. 作为中粮集团旗下的商业地产品牌,寓意为“近者悦,远者来”的大悦城,最初的定位就是:“年轻、时尚、潮流、品味”.
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