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o2o qi che xiao shou kan qi lai hen mei
Author(s): 
Pages: 61
Year: Issue:  5
Journal: Talents

Keyword:  垂直门户互联网汽车销售销售模式汽车行业起步阶段网上支付自建传统产业平台;
Abstract: <正>车企自建平台、电商、垂直门户,成为逐鹿O2O版图的当下三股势力。成本百万的车展展台,售车只有几十辆;而一次线上售车的狂欢节就能收获上千余条的订单。对于互联网带来的销售革命,车企并未如同其他传统产业一般进行过多的负隅顽抗,很快大量车企便投入到O2O的热潮之中。不过,O2O对汽车销售模式带来的变革,现在还只是起步阶段。线上线下的工作并非难事,网上支付与4S店试车已经是现代生活的基本技能。
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