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o2o neng fou po jie chuan tong ling shou chu wang nan ti ?
Pages: 21
Year: Issue:  5
Journal: Financial Computer of Huanan

Abstract: 近几年,中国零售业线下、线上境遇大不相同.大型零售业销售额创14年来最低增速,而网络购物增速达42%,移动网购交易规模增幅高达165%.面对各路电商的层层挤压,不少零售企业纷纷“触网”试水.线上线下双线融合效果初现,一定程度上缓解了部分大型零售企业“触网”或不“触网”的纠结.但也有业界人士认为,O2O实现传统零售企业“联网”新生还需时间考验.
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