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PENCHAO LIN AND CHINESE COSMETICS STORY
Author(s): 
Pages: 62-75
Year: Issue:  10
Journal: China Cosmetics Review

Keyword:  化妆品厂发展史自主品牌护肤品美容化妆品国货驰名商标有限公司消费者肌肤;
Abstract: <正>老牌国货百雀羚引发国礼效应彭丽媛作为新一任国家主席夫人随访多国,服饰、提包已经成为近几日时尚圈关注的焦点,作为代表国家的出访伴手礼当然也吸引了众多目光。在参观坦桑尼亚"妇女与发展基金会"时赠送的礼物中,国货老牌护肤品"百雀羚"礼盒最为特别,这引发了一场"国礼效应"。随着"百雀羚"等老品牌入列国礼名单,触发了不少人的记忆。"百雀羚"、"蜂花"和"双妹"等曾风靡一时的自主品牌,纷纷成为国人追捧的对象。连日来,百雀羚在各大超市都被摆放在显眼位置,消费者的询问度与销量都有所攀升。
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