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yi dong hu lian shi dai : pin pai su zao yuan yu chan pin ben shen
Author(s): 
Pages: 58-59
Year: Issue:  5
Journal: Financial View

Abstract: 移动互联时代,由于人与物接触方式的改变,品牌的树立似乎又回到市场萌芽期的状态:产品为王,营销为辅. 产品奇缺时代,不愁销售,建立产品知名度也容易;产品丰富时代,比拼的是产品质量;产品过剩时代,仅仅靠产品的优势很难卖好,还需要借力于广告、营销的大力支持.最后阶段,开始出现轻产品重广告的现象,很多企业将知名度当品牌,而当广告消失之后,所谓品牌也会随风渐逝.大广告、大渠道、大促销的年代正在结束.
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