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The Construction of Marketing Service Culture Based on the Perspective of Service Profit Chain——Using Sinopec Chemical Commercial Holding Company Limited as an Example
Author(s): 
Pages: 27-31
Year: Issue:  10
Journal: Petroleum & Petrochemical Today

Keyword:  marketing serviceservice profit chainsalesservice culture;
Abstract: Applying the research on the theory of service profit chain, Sinopec Chemical Commercial Holding Company Limited has developed a series of "service year" activities for four consecutive years. On this basis, marketing service culture concept was refined, and the service concept was spread, the concept gradually acquired the employees’ identity and transformed into the service behavior. The practice has proved that, the profi t, employees, customers and enterprise exist a direct connection, internal staff is the basis, the enterprise and customer satisfaction and loyalty should be improved through the employees’ service so as to ultimately promote the sustainable development of the enterprise itself.
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