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Further development of BlueScope Steel’s business chain extension strategy
Pages: 67-71
Year: Issue:  6
Journal: World Iron & Steel

Keyword:  BlueScope Steelbusiness chain extensionbusiness restructuringdevelopment strategy;
Abstract: This paper introduces Blue Scope Steel’s history and the recent steel production capacity in the Australian area,and highlights its long-term development strategy of business chain extension of the construction steel. In addition,this paper also describes the measures taken by the company to further deepen the development strategy while facing the challenge of huge losses in FY2011 and 2012. These measures include business restructuring focusing on the core business,steel capacity adjustments, partnership expansion and so on,which are further strengthening the business advantages of BlueScope Steel.
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